Piero Zilio
COMMUNICATION ADVISOR
20 years of experience across 50+ countries
designing and managing a wide variety
of communication projects
Communication Strategy
I design effective communication strategies for organisations, through a solid analytical approach and a well tested methodology.
Creative Direction
I translate client’s requests into meaningful inputs to designers, turning desiderata into beautiful products with a purpose.
Project Management
I lead teams to results. I combine a human side with a structured approach to planning, executing, controlling, and closing projects.
Training
I enjoy sharing: want to start walking on your own feet? Contact me for e-learning, publications and lecturing.
Data-driven
I make decisions based on solid data.
Goal-oriented
I take actions with a clear purpose.
Out-performer
I am highly productive.
Latest achievements
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BRANDING & COMMUNICATIONS
As Head of Communications of the EU Gateway | Business Avenues Programme, I oversee branding and communications for this €60 million flagship initiative across 28 EU Member states and 9 Asian markets (China, South Korea, Japan, Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia).
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COMMUNICATION PLAN
As Communication Advisor of the Culture Department at ASEF, I prepared the communication plan to launch the initiative of Mobility First!, Asia-Europe Foundation’s travel grant open to artists and cultural professionals coming from 51 countries from Asia, Europe, Australia and New Zealand.
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NEW PUBLICATION
As Communication Expert I’ve recently published my new book on digital communication for Government officials with Maggioli Editore, one of the largest and well established Italian publishers.